✛ Regulatory · Licensing · Enforcement

We used to run the examinations

Greenridge L&C Advisors works with firms whose business depends on a regulator's continued approval: getting them licensed, keeping them there, and standing beside them when the letter arrives. Led by a former senior counsel in the SEC's Office of Compliance Inspections and Examinations, principal counsel for enforcement at FINRA, and senior attorney at the FDIC.

Greenridge L&C Advisors is a regulatory and compliance consultancy for broker-dealers, investment advisers, and fintechs whose business depends on a regulator's approval. We are led by a former SEC, FINRA, and FDIC regulator, and we have read thousands of these matters from the inside. We are not a law firm.

What we do

Four practice areas, in the order a firm encounters them.

We do this for ourselves first

Greenridge does not advise on regulated businesses from a distance. We run them. We took an investment adviser through registration, we are taking a broker-dealer through the FINRA new member application process, and we maintain the compliance architecture for an insurance agency, an investment-management vehicle, and a technology company. Every process we sell, we run on ourselves.

Who we work with

Broker-dealers and applicants, registered investment advisers, fintechs building where the rules have not caught up, operating companies acquiring licensed entities, and funds and their general partners.

Common questions

Are you a law firm?
No. Greenridge L&C Advisors is a regulatory and compliance consultancy, not a law firm, and it does not provide legal advice or legal representation. Its principal is admitted to practice law in New York and the District of Columbia; any legal services are provided, if at all, only under a separate attorney engagement.
What does an engagement cost?
Engagements are generally structured as monthly engagements or project-based flat fees, scoped to complexity. We give you a tailored proposal after an initial conversation.
Do you work nationally?
Yes. Our focus is federal securities and regulatory matters before the SEC and FINRA, which have a national footing.
Who leads the firm?
Roberta Vassallo, a former senior counsel in the SEC's OCIE, principal counsel for enforcement at FINRA, and senior attorney at the FDIC.

Bring us the letter.

Exam notice, deficiency letter, comment letter, or an application that has stalled. Tell us where you are and we will tell you what happens next.

Bring us the letter →